Hello, Fellow Wire-Wrapping Enthusiasts, and welcome back! A friend and fellow wire wrapper asked an interesting question the other day while we were chatting over coffee—how do I come up with names for my collections?
The question got me thinking and I have to admit that I did not have good naming practices all this while. I was just randomly using the color of stone to name it, or just simply adding more “elaboration” text like “Vintage, “Contemporary” and “Sparkling” to the naming.
Or sometimes even worse, just Cabochon 1, Cabochon 2, Bead 1, Bead 2, etc… Now I understand the importance of naming the collection and should be paying more attention to the naming.
The Importance of a Strong Collection Name
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The name you give to your collection should be relevant to the items. Also, a name is important because it makes you stand out from the crowd. Think about your name—when someone mentions it and you’re not there, it tells them who you are. The same goes for your collection name. It sets you apart.
If you’re into vintage jewelry, your name should reflect the feeling of vintage, e.g. ‘The Jazz Age’ conjures images of smoky clubs, golden saxophones, flappers dancing, and champagne flowing.
Now, your jewelry should also reflect that esthetic: rubies, emeralds, and moonstones are great options and keep with the time’s color scheme.
Think of bright-colored wires like gold, silver, and stainless steel. Or treat your pieces with a liver of sulfur bath to achieve that smoky and moody look and use darker stones like agate, onyx, tiger’s eye, or lapis lazuli.
The above is only one suggestion. Think about the type of items you like to make—that should be a good starting point to get the creative juices flowing. We’ll get to the finer details further down, promise.
A Name Reflects Your Brand’s Style
Circling back to our Jazz Age example, your collection’s name is ultimately a reflection of yourself. I love listening to jazz music, so I’m using it as an example that reflects who I am.
However, I am also in ancient cultures like the Egyptians, Greeks, and Romans so on days when I feel like I need a break, I’ll read up on them and browse pictures on the internet for inspiration. I pay particular attention to the types of colors they use and the designs of their jewelry. Many times, these find their way into my work with my unique twist on things.
For example, you may call the ancient Egyptian-inspired jewelry Cleopatra’s Choice whereas the Greek items are called the Helen of Troy Collection.
Or the Roman range is called Domina’s Decadence and uses especially gold wire and stones like labradorite, opal, and fluorite.
Elements of a Good Collection Name
The examples I’ve given above speak for themselves—that’s the importance of a collection name! I hope in the future when someone browses my collection and comes across the items in a particular collection, they almost know already what to expect.
I will admit, that sometimes I’m not good at naming a collection because it is so unique… I’ll ask my friends and family to help me come up with name suggestions.
Clarity and Simplicity are Key Elements
Keeping your collection’s name simple yet intriguing is part of being successful. There’s no point in calling a range ‘Southern Flair’ if there are no Southern elements present.
Even worse, you can’t have a fine golden piece with an expensive stone called something like Bohemian Rhapsody, but it looks like something from Tiffany’s catalog… For me, Bohemian Rhapsody sounds like a piece with a rustic flair, copper wire, and a turquoise or amazonite stone.
Let the Stones Speak
Sometimes, you have to look at the stones you’re using and take inspiration from them.
Some examples to consider when working with a particular type of stone:
- Crystal points: The Points Collection, Pointed Poetry, or Points to Ponder
- Moonstone: Moonshine Collection, Moonstruck, Over the Moon
Sometimes, you can also take inspiration from the shapes:
• Briolette has a pear shape or teardrop shape, so consider Pears of Paradise or Dragon Tears for a fantasy-inspired look.
• Cabochons are flat with a rounded shape and are particularly suited to more old-time styles like vintage, steampunk, or even Victorian-inspired designs. Here, your imagination can run wild with names like the Victoria and Albert Collection or Jazz Pizzazz. Or how about Vinny’s Vintage Vines (when you use a lot of filigree and twists)?
Final Thoughts
Sometimes I get stuck when thinking up names for my collections. Other times it comes easily. I am no expert at naming my ranges, but I try to reflect the style and stones in the name to lead potential customers towards the range.
Remember, there’s no right or wrong name. Sometimes a name works, and it is a runaway success. Other times, you’ll have to rename the range to attract attention. I hope these tips and suggestions will help you come up with exciting new names for your future projects.
Until next time, happy naming and happy wrapping!